Joel Morrison provides a wide vareity of clientelle with online marketing services in order to generate leads and customers for their businesses. His responsibilities include evaluating a client’s existing marketing strategy in order to make improvements to an existing website or creating a new website for them. Joel drives qualified traffic to the client’s website through SEO, Social Media marketing and paid advertising as well as capturing leads through email, mobile marketing & phone tracking. Joel also helps create follow up campaigns in order to maximize revenue generated from their website. Highlights I increased Shape 5 Joomla Template Club’s Google ranking from page 9 to page 1 for the keyword phrase “joomla templates” which gets 1,500,000 searches per month boosting traffic for the company. In early 2011 I redesigned Dawn Boyce Photography’s website to showcase their work and improve search engine rankings resulting in the photographers being fully booked for the next two years shortly after the campaign launched.
Joel provided six separate business areas, all with different branding, with electronic media support by designing and developing websites, email marketing newsletters, graphic art and video presentations including voice over work. He was also responsible for consulting on online marketing initiatives such as Google search engine optimization, Social Media marketing as well as landing page and conversion rate optimization for online media buys. Highlights Increased email newsletter registrations by 800% (from 5% to 39% conversion rate) for Group Retirement Services ensuring a solid ROI and a successful email marketing campaign.
Multimedia Design & Production
online marketing, mobile marketing, business growth, personal development, Christianity, health, fitness, reading, education, debate, Bible study, business building
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